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Micromax to focus on offline sales, Yu to cater to online market

first_imgMicromax and Yu are set to embark on a dual brand strategy, says the company itself. At the launch of the Yu Yureka Black today the company announced dual brand strategy, highlighting on which it further notes that from now on, Micromax phones will be available only on offline stores, while Yu phones will be available on online retail stores. Launched today, Yu Yureka Black is set to be available exclusively on Flipkart starting June 6.Earlier, reports were such that Micromax will discontinue Yu mobiles brand. Now, with the announcement of the dual brand strategy we are not quite sure if Micromax is really shutting down Yu mobiles. Although, what is confirmed for now is Yu mobiles will be available only via offline stores, whereas all Micromax mobiles will be available on online retail stores.Micromax’s sub brand Yu has come back to India after a long break. To recall, Yu launched its last smartphone in India back in August. Today, at an event in New Delhi, the company launched Yureka Black today, at a price of Rs 8,999. The new Yureka Black comes with 5-inch full HD PS LCD display with 2.5D Corning Gorilla Glass 3 on top, 3,000mAh battery, 4GB RAM and 32GB of internal storage, which can be further expandable via a microSD card.On the optics front, Yureka Black features a 13-megapixel rear camera coupled with LED flash. While on the front, the smartphone sports an 8-megapixel front facing camera, which also comes coupled with LED flash. The newly launched smrtphone runs on Android 6.0.1 Marshmallow out of the box and juices its power from Qualcomm Snapdragon 430 SoC paired with Adreno 510 GPU.The device also comes with a 3.5mm jack on the top. Yureka Black is available exclusively on Flipkart.advertisementMicromax recently launched Dual 5 and Evoke series of smartphones in the country.Also Read: Yu Yureka Black with striking all black design, 4GB RAM launched for Rs 8,999last_img read more