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Adidas trademarked stripes cant go sideways EU judges decide

first_img 0 Comments Adidas’ trademarked stripes can’t go sideways, EU judges decide Brand’s iconic three-stripe mark doesn’t show ‘distinctive character’ when they’re not on an angle Reddit June 19, 201911:46 AM EDT Filed under News Retail & Marketing Bloomberg News Facebook Join the conversation → Share this storyAdidas’ trademarked stripes can’t go sideways, EU judges decide Tumblr Pinterest Google+ LinkedIn Email Adidas AG lost a European Union court fight for broader trademark protection of its iconic three-stripe logo.The sportswear giant’s trademark on three slanted bands doesn’t apply to stripes going vertically, horizontally or other directions, the EU General Court in Luxembourg ruled on Wednesday. The company failed to show such branding had a “distinctive character,” the court said. Costco made $3.7 million selling ‘Tiffany’ rings. Now it must pay $19 million to the real Tiffany You have invested everything into your brand. Make sure your trademark is legally protected How your expensive, eye-catching new trademark can be stolen It’s not the first time the company has been in the EU courts. The bloc’s top judges in 2008 favored Adidas in a dispute with retailers about their rights to sell clothing with stripes similar to its three-striped design. Three years ago, the top EU court decided the company may be able to fight the use by rivals of parallel stripes on the side of sports shoes.Adidas said it’s “disappointed” but that the ruling “is limited to this particular execution of the three-stripe mark and does not impact on the broad scope of protection that Adidas has on its well-known three-stripe mark in various forms in Europe.”Wednesday’s ruling concerns an EU trademark registered in 2014 but later annulled following the successful challenge by a Belgian company.Bloomberg.com Stephanie Bodoni Comment More Recommended For YouAir France to keep flying to CairoDavid Rosenberg: Deflation is still the No. 1 threat to global economic stability — and central banks know itTrans Mountain construction work can go ahead as National Energy Board re-validates permitsBank of Canada drops mortgage stress test rate for first time since 2016The storm is coming and investors need a financial ark to see them through Twitterlast_img read more