[introduction] marketing management personnel in the future will be younger, the average age will be 30 years old and not more than 50 years of age group, these managers better understand new media than the traditional marketing people.
Tencent Francisco sponsored by Tencent in today’s marketing for the high-rise organized by the MindStorm conference, the father of modern marketing Philip · Kotler made "master media world" and "share how to build a strong brand.
Philip · Kotler turning points out how to understand the media, media has now entered a new era, but most companies still spend 90% of the budget to traditional media, marketing is one of the reasons people do not understand the true meaning of the media, the average age of these managers is 50 years old, only rely on their familiar traditional media.
, Philip · Kotler also predicted that the near future, the future of marketing and management personnel will be younger, the average age will be 30 years old and not more than 50 years of age group, these managers better understand new media than the traditional marketing people.
talked about the change of media, Philip · Kotler said in the United States, the press newspapers struggling to survive into the period, the fundamental reason is that young people no longer buy a newspaper, if the user migration, extinction of this medium will eventually disappear. Now the Internet has changed the traditional media and traditional marketing methods, smart phones have become the center of people’s lives. Therefore, Kotler is very optimistic about the development of new media.
Kotler believes that the service sector 3P is very important, namely, people, processes and physical evidence. Therefore, the care and interaction of people, to control the entire service process and provide good products is very important.
At the end of the
, Kotler notes, there is a very popular term called "creating content". This means that there are a lot of companies role is to help our customers to create content, so that the sales team to understand each customer, the company’s products and customer demand, as if to create a story. This is also a very effective marketing method.
below as the father of modern marketing, Philip · Kotler share memoir:
Philip · Kotler: Thank you very much! Thank you for inviting me to be here to share with you together of time, the Tencent Inc is very great, in a very short period of time which has become the world’s top three Internet Co, you should feel very proud.
we found that competition on the Internet changes, this change is constant innovation, adding new things, every Internet Co wants to be large and full, so Facebook is not only to meet Facebook, also wants to expand, spent $19 billion to buy WhatsAPP, and we also very much like WeChat. Today I want to talk to you a few topics