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KELLOGG’S AND GAA CÚL CAMPS SIGN NEW DEAL

first_imgLast year’s camps were attended by a record 142,000 boys and girls between the ages of six and 12, equating to roughly one in four children in Ireland. Kellogg’s and the GAA have agreed to extend their Cúl Camps partnership for a further three years. Uachtarán Chumann Lúthchleas Gael John Horan, left, with Ruth Hughes, Commercial Director, Kellogg’s, at Croke Park, in Dublin. Photo by Brendan Moran/Sportsfile center_img The camps, which take place across all 32 counties during July and August, help youngsters learn GAA skills and play the national games in a safe and enjoyable environment with qualified coaches.A number of top inter-county footballers and hurlers have played an active role in the camps in the past and both the GAA and Kellogg’s are looking forward to another bumper year in 2018.GAA President John Horan said:”Our partnership with Kellogg’s has been a resounding success helping to take attendance figures at our Cúl Camps to unprecedented levels last year.“In seven years working together we have helped bring the Kellogg’s Cúl Camps into every home in the country boosting underage and youth participation which is one of our top priorities.“We are delighted with confirmation of the sponsorship extension and I look forward to seeing the camps continuing to go from strength to strength.”Kellogg’s has sponsored Cúl Camps since 2011, with this new deal representing an undisclosed seven-figure sum. The Cúl Camps partnership comes backed by extensive marketing and promotional support from the cereal giant, with the camps featuring on special packs of Kellogg’s Corn Flakes and Rice Krispies.Ruth Hughes, head of Kellogg’s in Ireland, said: “At Kellogg’s we are delighted to continue supporting GAA Cúl Camps and I am thrilled to see participation levels continue to rise. We support the GAA Cúl Camps because we passionately believe in getting kids out and active and, just like the GAA, we like to think Kellogg’s is at the heart of Irish communities.”Kellogg’s cereals have been available in Ireland since 1924. Today the cereal market in Ireland is worth €170 million annually, with Kellogg’s holding a 40 per cent share. The top selling Kellogg’s cereal in Ireland is Corn Flakes.print WhatsApp Facebook Twitter Emaillast_img read more

Cork, Down, Galway and Tipperary stars in the running for inaugural ‘Lidl Breaks Moment…

first_imgSTARS from Cork, Down, Galway and Tipperary are in the running for the very first ‘Lidl Breaks Moment of the Month’ award. This new initiative is showcasing selected moments from the opening four rounds of the 2020 Lidl National Leagues, covering the opening round in January, and the month of February. You can vote for your favourite moment across the LGFA’s social media channels by clicking on the preferred link below (Twitter/Facebook/Instagram)TwitterFacebookInstagramMagic moment A is Ailbhe Davoren’s stunning goal for Galway against Dublin, while Magic Moment B is a superb save from Down goalkeeper Shannon O’Reilly in their match against Roscommon.Magic Moment C is history in the making, as Orla Finn registered the very first score by a Cork Senior player at Páirc Uí Chaoimh, and Magic Moment D is Aishling Moloney’s point as Tipperary secured a draw against Dublin in Round 1 of the Lidl National League.Voting will remain open until 9am on Monday, March 9, with the winner to be announced later that day.The winning player will receive a Lidl Breaks two-night hotel stay and dinner for two.To find out more about Lidl breaks, visit https://lidl-breaks.ie/#SeriousSupportprint WhatsApp Facebook Twitter Emaillast_img read more